About This

REFILL ONLY
VERSATILE HUMAN-SAFE CLEANING CONCENTRATE: Our best-selling Concentrate (33.8 fl oz) is designed to replace virtually every cleaner in your home, making it the only solution you need for a spotless, safe environment. It effortlessly tackles surfaces, laundry, dishes, grout, and even tough stains—all while being gentle on your family and pets.
REUSE & REFILL FOR SUSTAINABLE CLEANING: Keep your cleaning routine sustainable by refilling the Branch Basics cleaning bottles (sold separately) with Concentrate! Simply add water and Concentrate to create more cleaning solutions, reducing waste while maintaining a safe and effective home environment. One bottle of Concentrate can create multiple cleaning products at different dilution ratios, making it a sustianable and cost-effective way to maintain your cleaning routine.
GENTLE PLANT & MINERAL-BASED FORMULA: Our Concentrate is made from plant and mineral-based ingredients, free from harmful preservatives, fragrances, dyes, bleach, and ammonia. Safe for babies, kids, and pets, it delivers a powerful clean without harsh chemicals. Third-party tested and proven to be non-irritating to skin and eyes, it's gentle enough for those with sensitive skin, while still being tough on dirt and grime.
HEALTH IS OUR PRIORITY: Our Concentrate is MadeSafe Certified and Leaping Bunny Certified.
BRANCH BASICS BOTTLES SOLD SEPARATELY: If you want to use your own bottles, use the ratios below to fill with Branch Basics Concentrate. All Purpose: 1 Part Concentrate, 11 Parts Water. Bathroom: 1 Part Concentrate, 5 Parts Water. Foaming Wash: 1 Part Concentrate, 4 Parts Water. Laundry Solution: 1 Part Concentrate, 2 Parts Water. Streak Free: 1 Drop Concentrate in 24oz Distilled Water.
COLOR VARIATION IS NORMAL: Because our Concentrate formula is made with real, plant and mineral based ingredients, natural color variation is expected. One of the key ingredients, chamomile, is especially influenced by nature. Its color can shift depending on the crop, soil, and growing conditions, which is why some batches appear very pale while others have a deeper amber hue. The color may also deepen over time. These variations are a sign of our natural formula and do not affect the product’s quality, safety, or performance.